Sky Journey strategy game for iPhone and iPad gets players running an airport and earning Accenture 'solutions'
Running an airport isn't that hard, really. At least, not when you have holographic video-call kiosks, decent perfume in the gift shop, and the help of a global consulting, technology and outsourcing company.
HoloSkype chats have yet to find their way into Gatwick or Heathrow, though. This is a new mobile game released by consultancy firm Accenture, designed to promote its business to potential clients and employees.
Accenture Sky Journey was released for iPhone and iPad over the weekend as a free download, although – surprisingly, perhaps – it eschews the in-app purchases model that has been so lucrative for other iOS games in recent years.
The game tasks players with running an airport, serving customers quickly enough to ensure they don't flee to a rival airport called TLA. It's heavily inspired by time-management games like Diner Dash, with players tapping and dragging around the screen to move, serve and take money from their customers.
Match-three puzzling is also built in, with airport upgrades unlocked by swiping columns of coloured hexagons to make matching lines, earning credits to spend on more features for the airport.
The game is more fun than you'd think from initial impressions, including graphics reminiscent of some of the early avatar-based 2D virtual worlds, and some clunking promotion for Accenture's real-life business.
"After each level, you'll get a chance to review Accenture solutions that can help improve your business," explains its tutorial. "You'll work with Accenture to add consulting, technology and outsourcing solutions that will help your airport outperform TLA."
The game's listing on the App Store makes its aims clear. "This game highlights Accenture’s innovative approach to creating business value and provides links to our real-world services, as well as opportunities to explore careers with Accenture," explains the listing.
The risk for any corporation or industry organisation in releasing this kind of advergame is that the budgets and gameplay are unlikely to match up to the commercial competition – Diner Dash Deluxe is already available for iOS for example.
Accenture Sky Journey's release follows the launch earlier this year of Music Inc, a game commissioned by British music industry body UK Music to give fans an insight into the way labels run their businesses, as well as the impact of online piracy.
Unilever has also released a mobile game called Domestos, which aims to help players "learn about the benefits of Domestos over thin bleach", while Microsoft opted for augmented reality technology for a game called Greymail Inboxer, promoting a new feature in its Hotmail service.
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| Accenture Sky Journey is a free promotional game for the consultancy |
Running an airport isn't that hard, really. At least, not when you have holographic video-call kiosks, decent perfume in the gift shop, and the help of a global consulting, technology and outsourcing company.
HoloSkype chats have yet to find their way into Gatwick or Heathrow, though. This is a new mobile game released by consultancy firm Accenture, designed to promote its business to potential clients and employees.
Accenture Sky Journey was released for iPhone and iPad over the weekend as a free download, although – surprisingly, perhaps – it eschews the in-app purchases model that has been so lucrative for other iOS games in recent years.
The game tasks players with running an airport, serving customers quickly enough to ensure they don't flee to a rival airport called TLA. It's heavily inspired by time-management games like Diner Dash, with players tapping and dragging around the screen to move, serve and take money from their customers.
Match-three puzzling is also built in, with airport upgrades unlocked by swiping columns of coloured hexagons to make matching lines, earning credits to spend on more features for the airport.
The game is more fun than you'd think from initial impressions, including graphics reminiscent of some of the early avatar-based 2D virtual worlds, and some clunking promotion for Accenture's real-life business.
"After each level, you'll get a chance to review Accenture solutions that can help improve your business," explains its tutorial. "You'll work with Accenture to add consulting, technology and outsourcing solutions that will help your airport outperform TLA."
 |
| Accenture's real-world business is plugged regularly |
The game's listing on the App Store makes its aims clear. "This game highlights Accenture’s innovative approach to creating business value and provides links to our real-world services, as well as opportunities to explore careers with Accenture," explains the listing.
The risk for any corporation or industry organisation in releasing this kind of advergame is that the budgets and gameplay are unlikely to match up to the commercial competition – Diner Dash Deluxe is already available for iOS for example.
Accenture Sky Journey's release follows the launch earlier this year of Music Inc, a game commissioned by British music industry body UK Music to give fans an insight into the way labels run their businesses, as well as the impact of online piracy.
Unilever has also released a mobile game called Domestos, which aims to help players "learn about the benefits of Domestos over thin bleach", while Microsoft opted for augmented reality technology for a game called Greymail Inboxer, promoting a new feature in its Hotmail service.
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